OcioHogar (OH): What made you decide to become a furniture and product designer?
Shiina+Nardi (SN): We both had a different motivation but complementary: After visiting an exhibition of Isamu Noguchi at the Sogetsu Kaikan in Tokyo, Kaori was attracted by the opportunity to give quality to a space through objects that complete it. Riccardo was as a child attracted by Airplanes and Tools, with their functionality and aesthetics, had a natural predisposition toward this work, which he did as a part of himself.
OH: What needs a design to become a success?
SN: Many times it happens to have insights too ahead of its time, which are not implemented by industry and marketing. The success of a product depends on the synchrony with the common feeling of the moment combined with a pinch of pioneering. Then, being Industrial Design and not Art, the rest depends on the production system, the smartness and the media who then sells it.
OH: Among all your designs, which is your favorite product?
SN: Between old and new products: the chair Tutumu by Bonaldo, the bench Reverse by Fonderie Viterbesi, the pitcher Kotori and lamp Kurage for Hands on Design, and of course the lamp Teca for Slow Wood.