Our interview on OcioHogar

We're happy to see our intwrview con OcioHogar.

The Title of the article: When the East met the West (www.ociohogar.com)

perfectly fits our collaboration

OcioHogar (OH): What made you decide to become a furniture and product designer?

Shiina+Nardi (SN): We both had a different motivation but complementary: After visiting an exhibition of Isamu Noguchi at the Sogetsu Kaikan in Tokyo, Kaori was attracted by the opportunity to give quality to a space through objects that complete it. Riccardo was as a child attracted by Airplanes and Tools, with their functionality and aesthetics, had a natural predisposition toward this work, which he did as a part of himself.

OH: What needs a design to become a success?

SN: Many times it happens to have insights too ahead of its time, which are not implemented by industry and marketing. The success of a product depends on the synchrony with the common feeling of the moment combined with a pinch of pioneering. Then, being Industrial Design and not Art, the rest depends on the production system, the smartness and the media who then sells it.

OH: Among all your designs, which is your favorite product?

SN: Between old and new products: the chair Tutumu by Bonaldo, the bench Reverse by Fonderie Viterbesi, the pitcher Kotori and lamp Kurage for Hands on Design, and of course the lamp Teca for Slow Wood.

see the complete article www.ociohogar.com